What we did
- Interviewed thought leaders from top global players in retail, technology, fashion, automotive and other industries to probe into how they predicted consumer behaviour would change in the retail context.
- Conducted extensive research into emerging trends (e.g. technological, societal, demographic) that we predicted would have a big impact into consumer retail behaviour.
- Dissected the information into key macro and micro trends, and identified potential implications for AMP Capital Shopping Centres across each of these areas.
- Through providing AMP Capital Shopping Centres with a direction on the future of retail, the team is now better placed to develop a thought leadership strategy that is aligned with changing consumer behaviour and trends.
Amantha and her team at Inventium have been key to help shape the direction of our future of retail thought leadership strategy. Their findings have allowed us to gain a deeper understanding into key consumer insights and trends, and have provided us with guiding principles as to where we should be focussing our innovation efforts moving forward. We would recommend Inventium to any business seeking to understand how consumer behaviour will influence future trends within their respective industry.