In the media
Published articles by Inventium's Dr Amantha Imber
Brainstorming is Bollocks, Contagious, 2008 >> (19.5kb)
How to make 'brainstorms' a whole lot more effective.
Thinking outside the square, Human Capital, 2008 >> (19.5kb)
How to drive organisational innovation and how HR departments can help.
Contraints, teams, terms and creativity Fast Thinking, 2008 >> (580kb)
Amantha Imber trawls the databanks of research and good ideas in her Innovation Lab column.
Outside the box The Sydney Morning Herald, 2008 >> (online article)
Amantha Imber talks to Thea O'Connor on how to come up with imaginative solutions.
Room with a view Marketing, 2008 >> (34kb)
Amantha Imber analyses the physical work environment and muses about what windows and walls have to do with wacky ideas.
Get creative to generate great ideas B&T Weekly, 2007 >> (28kb)
Advertising agencies pride themselves on being creative, yet many internal practices actually have a negative impact on creative behaviour.
The Deviant approach to creativity Marketing Profs, 2008 >> (online article)
Deviant imagery, or something of shock value, might be just what you need for optimum brainstorming.
Time for a rethink on hiring new staff B&T Weekly, 2008 >> (31Kb)
Recruiting based on applicants creative and strategic thinking abilities.
Creativity boosters Fast Thinking, 2007 >> (30kb)
Amantha Imber trawls the databanks of research and good ideas.
Warm up your thinking cap Marketing Profs, 2008 >> (online article)
It only takes a few minutes of effective warming up to shift your brain into an open-minded and lateral thinking mode.
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