Want to generate better ideas faster? Participate in the Idea Lab.

Inventium's Idea Lab course is an intense, practical (but also fun) immersion into our scientifically proven idea generation and creative thinking tools.

“One of the best training programs I have ever attended where I can utilise everything learnt - immediately - back on the job and see instant results” - National Sales Capability Manager, Kimberly-Clark

This innovation training course will help you become a more effective problem solver through having the tools to help yourself and those you work with generate better ideas and solutions faster, and enable you to outthink your competitors simply and effectively.

The Idea Lab is most suited to people whose job requires them to be thinking of new and effective solutions to problems and opportunities their organisation faces, including Marketing, Sales, Strategy, HR, Media and Advertising, PR, Innovation, R&D and senior leaders.

“Fantastic. I have never been on a similar training day. It was very original, relevant and applicable. Great tools we can use every day. Will definitely recommend!” - Food Services Marketing Manager, Cerebos.

In the Ideas Lab innovation training course, you will learn tools that will help you increase profits, reduce costs, increase efficiencies, attract and retain more customers, increase staff engagement, generate new product and service ideas, differentiate yourself from competitors, and much, much more.

You will leave with:

• A practical and easy-to-use toolkit that you can start to use to solve problems more creatively and effectively as soon as you leave the workshop
• Experience in applying the tools to solve real work problems
• Learn why traditional brainstorming actually decreases creative output and don't achieve the desired outcome
• An understanding of why assumptions kill creativity, how to identify them, and what to do once you have found them
• Tools that will double, if not triple, the effectiveness of brainstorming sessions
• How to build rapid rapport within groups
• Why most idea generation and problem solving sessions produce thoughts, not 'ideas'
• How to move from a 'thought' to an 'idea'
• A simple template that can be used to flesh out any idea
• A tool to warm-up the creative thinking parts of your brain in two minutes flat
• Tools to help facilitate better meetings and workshops and significantly boost their productivity
• How to get the best out of every single person in meetings and workshops
• An understanding of why we forget most of our best ideas, and a tool that will ensure you never forget a great idea again.
• An understanding of why being an expert in a particular field can kill creativity and what you can do to overcome this problem
• Methods for thinking more creatively that will significantly increase anyone's ability (no matter how creative or uncreative you currently perceive yourself to be).

Sample a couple of the tools we teach here:

• Brainstorming is Bollocks, Contagious, 2008 (19.5kb)
• Have you warmed up your brain? - How brain warm ups lead to better ideas (podcast)

If you are not quite convinced, here are a few things that past course participants have said about the Ideas Lab:

“Brilliant! Very practical and out-come focused - perfect for my staff” – General Manager, Marketing & Communications, AustralianSuper.

“I thought it was brilliant. One of the best workshops undertaken and well and truly the most useful” – Communications Manager, Ikon Communications.

"Great! Very practical and definitely something you can take away and apply. I feel better equiped to think outside the square but within a structured process to ensure the ideas are useful." - Trade Marketing, Nine Network.

“One of the best, simplest but most effective workshops I have ever attended - well done!” - Joint Principal, Quantum Market Research

If you would like more information on how we could help improve the creative thinking skills for yourself or your team, call our office on 03 9018 7455 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it to speak to one of our Inventiologists.

And if you just want to get a toolkit pack to get you started, we recommend checking out our Creativity Booster Starter kit

Go back to our other Innovation Training Programs.