Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

Amantha had always been a bit of a science geek and kept reading the jargon-filled academic journals long after leaving university. She noticed that there were hundreds, if not thousands, of studies being conducted around the world that looked at what variables increased a person’s ability to think more creatively and a company’s ability to innovate. However, she realised that there was a great divide between this great research that was being done in the world of academia, and what was actually getting used in the ‘real world’.

So in 2007, she had the idea of starting a company that applied the science of psychology and neurology to boosting creativity and innovation - something that had never been done before. Since Inventium opened its doors, Amantha and her team, have helped literally thousands of people across Australia, the United States, the UK, Europe, Africa and New Zealand improve their ability to generate great ideas.

You might like to have a look at all the things we have been doing in the media.

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