Blackmores needed to embed a structured approach to innovation within the organisation to enable a more customer-centric and agile approach as well as a mechanism for seizing innovation opportunities that sit outside of traditional New Product Development.
The Blackmores Executive Team are now aligned on the importance of embedding innovation within Blackmores and adopting a strategic and customer-led approach to achieving growth through innovation.
With the formal launch of the Blackmores Game Changers program, employees from diverse teams such as IT, Finance, Quality & Regulatory and Sourcing are now asking what problems need to be solved for customers and contributing to innovation at Blackmores, rather than innovation being confined to Marketing and NPD teams.
A physical space – the Blackmores Game Changer Lab – has been created. This Lab serves as a simple environment that has the tools to lead innovation workshops at the fingertips of the employees within Blackmores and is presently being utilised daily.
And here are some specific project outcomes from FY19: