We are all a tad excited right now as we are looking for a new home. We have outgrown our current office and are looking for a new space that we can be our geeky selves in. One of the things we are ridiculously excited about is that we will be building a workshop space, applying all our scientific knowledge about what has been proven to boost innovative thought. So – we are on the hunt for a design partner who can help us bring this space to life (once we find it, of course). If you (or anyone you know) would be keen to partner with us on creating this new space, please flick an email to email@example.com
In other news – I (Amantha) am back on board after taking a few months off to produce a little innovation of my own – a gorgeous, cheeky little monkey called Frankie. She is not actually a monkey. She is a little girl. Pictured below, because I know how much you LOVE receiving baby photos (because, frankly, there are not enough of them cluttering our social media feeds, are there?). I have thousands more if you would like to see them.
And we couldn’t call this a newsletter if there wasn’t a new tidbit of innovation science, could we? So here we go…
One my of team mates, Mark, shared this article with the team earlier in the week. It described some research that was done over at Stanford about the impact of walking on creative thinking. They set up a study that had four conditions – walking indoors on a treadmill, sitting indoors, walking outside, or being pushed in a wheelchair outside. They also decided to combine some of these conditions – such as a walking session followed by a seated session.
Participants were then given a creative thinking test to complete. After analysing the results, the researchers found that creative thinking output increased by an average of 60% for the walkers, compared to the sitters.
But one word of warning – if creative thinking is NOT your end goal, but rather finding one “correct” answer is – then stay seated. When given a puzzle to solve that had one correct answer, walkers performed mildly worse than sitters.
So when you do need creative thought, give some thought to doing the following:
1. Get people up and moving during creative thinking workshops.
2. Think about investing in a treadmill for the office as the effects of walking are still apparent even if it is not outside.
3. If creative thought is NOT your objective, then being a couch potato is just fine.