Over the past week, on three separate occasions, people asked me to share my recommended innovation reads. Has the internet stopped working? Is Netflix on strike? Where’s all this reading time coming from?
Questions for another day. Let’s celebrate the recency effect and share generously — here’s my current top three reads:
1. Scaling Lean, Ash Maurya. Nostalgia brings me back to one of my very first ventures into the world of lean start-ups and the canvas revolution. Ash’s first blog-turned-book, the Lean Canvas, formed a core part of how we mapped start-up development at my then-current gig at a US-based incubator. In Scaling Lean, he takes it to a new level — how to effectively scale business models that are showing early traction (and if you really like this kind of stuff, also check out Scott Anthony’s The First Mile). Click here to read more.
2. The Inevitable, Kevin Kelly. This guy is a futurist. Say what? Yes, I’m a science nerd reading a book from a futurist. Thinking about what the future holds can be immensely thought-provoking and even overwhelming. But Kevin does what few people can, he fully embraces the ambiguity of what lies ahead and gives us something to hold onto — what ‘might be’ all of a sudden seems within reach. A great read if you’re looking for meaningful inspiration in an ever-changing world. Click here to read more.
3. Predictably Irrational, Dan Ariely. Much like Inventium’s Amantha makes innovation psychology accessible through everyday language and examples, Dan brings behavioural economics research to the masses. As a trained economist, I’ve been taught that people are rational—they make economically efficient decisions, each and every time. Then why is it that you’ll drive around for 15 minutes to save $10 on parking, but you won’t do the same to get ten, or even a hundred, bucks off the price of your new car? Huh!? Exactly! Click here to read more.
If you have any top reads that didn’t make the podium, drop us a line via email@example.com