Building a Culture of Innovation


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It sounds so seductive – a “culture of innovation.” The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and Google. The sorts of places where innovation isn’t an unnatural act, but part of the very fabric of an organization. However, despite massive investment, surveys show that 90% of companies are dissatisfied with their innovation performance.

One chief reason is because they have failed to address a huge underlying obstacle: the day-to-day routines and rituals that stifle innovation. Fortunately, it’s possible to “hack” this problem using an intervention called BEANs, shorthand for behavior enablers, artifacts, and nudges. Behavior enablers are tools or processes that make it easier for people to do something different. Artifacts—things you can see and touch—support the new behavior. And nudges, a tactic drawn from behavioral science, promote change through indirect suggestion and reinforcement.

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In our next Masterclass, I’m going to be having a virtual fireside chat (minus the fireplace) with the very clever Scott D. Anthony, Senior Partner at Innosight and we will be exploring the specifics around how to build a culture of innovation in the post-COVID world.

Scott has advised senior leaders in companies such as Procter & Gamble, Johnson & Johnson, Singtel, Kraft, General Electric, LG, and Cisco Systems on topics of growth and innovation. Scott was awarded the Thinkers50 Innovation Award, which recognizes the world’s leading thinkers on innovation. Scott is also one of Harvard Business Review’s most prolific contributors.

Specifically, we will cover:

  • An overview of the five behaviors that drive innovation success.
  • How to identify critical blockers that inhibit following these behaviors.
  • How to use behavior enablers, artifacts, and nudges (BEANs) to encourage desired behaviors and overcome critical blockers.
  • Tips to identify, motivate, and develop innovation talent inside your organisation.

Event Details

Date: June 01, 2021

Start time: 11:00 a.m.

End time: 12:00 p.m.

Venue: Melbourne (AEST) time via Zoom

Phone: (03) 9018 7455

Email: [email protected]

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