2021 is the time to ramp up your customer focus. In this masterclass, we’ll share with you why customer closeness has never been more important. We’ll address some common mistakes and misconceptions when it comes to customer-centricity and where you should be focusing your efforts to ensure you are targeting the most important customer opportunities.
This masterclass is for anyone who wants to champion customer-centricity in their role or organisation.
Specifically, we will cover:
- How to create innovations that your customers actually want
- Clues to identifying the most compelling customer opportunities for innovation
- Four common customer barriers to overcome through innovation
