Can you remember the last time you got a group of people together to come up with creative solutions to a problem? Think about who was in the room with you. Were there any unexpected characters, or were the usual suspects wheeled in? Something we see in teams all over the world is people unintentionallyRead more
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The common expectation and hope of brainstorming and problem solving meetings is that those involved will immediately be able to generate creative ideas and solutions. However, time and time again I have seen these meetings start off with people just putting the same old ideas forward. The problem is that many people go straight intoRead more
When you need to solve a really sticky challenge, getting a group of people to put their heads together for some dedicated time is a great way to go. At Inventium, we take group composition seriously because we know that the quality of ideas generated is a direct reflection of the people in the room.Read more
Longer term subscribers of this newsletter may have heard us bang on about why brainstorming is bollocks. One of many reasons why brainstorming is so ineffective is because of a psychological phenomenon known as social loafing. Social loafing relates to the fact that as humans, we have a tendency to work harder when working onRead more