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Blog

Home Search results for "customers" (Page 2)

Pass the mic – it’s your customers’ turn to talk

By admin | Judy Anderson | 0 comment | 20 January, 2015 |

What makes a great innovation? Is it a shiny new product? An improved method of service delivery? An updated business model which sends your profit margins through the roof? The fact is, a great innovation is something new or different, that adds value to your customers. Far too often, I see organisations devote their resources (namelyRead more

How to measure client satisfaction by applying Lean Startup methodology

By admin | Dr. Amantha Imber | 0 comment | 14 October, 2014 |

At Inventium, we frequently boast about that fact that last year, Inventium was awarded the BRW Client Choice Award for “Best Management Consultancy”. We were up against the “big guys” such as PWC and Ernst & Young, so we were pretty stoked at this win. And the win was pretty exciting for us because oneRead more

3 tips to uncovering customer needs beyond traditional market research

By admin | Dr. Shelley Logan | 0 comment | 8 May, 2014 |

I see it all the time. Organisations get fixated on an idea, which in isolation is a super cool idea, but unfortunately it doesn’t solve a real customer problem. Then the idea flops. So, how do you uncover those meaty customer needs that haven’t been adequately met by the current available options?   One commonRead more

How good are you at predicting and shaping customer needs?

By admin | Dr. Shelley Logan | 0 comment | 17 April, 2014 |

One of my innovation heroes, Professor Clayton Christensen, once said: “Instead of asking what their company does best today, managers should ask, what do we need to master today, and what will we need to master in the future, in order to excel on the trajectory of improvement that customers will define as important?”. ChristensenRead more

How to identify your best innovation opportunity

By admin | Dr. Amantha Imber | 0 comment | 2 October, 2013 |

In last week’s issue, we spoke about the importance of falling in love with your opportunities, and not your ideas. So how can you figure out which opportunity is actually worth falling in love with? At the beginning of any innovation process or project, you need to dedicate time to asking yourself the question: AmRead more

Blue sky brainstorming vs. finding peeve points

By admin | Dr. Amantha Imber | 0 comment | 10 April, 2013 |

Too often, I hear about people running “blue sky” brainstorms. You know those sessions where you get a group of people together in a room and ask them to come up with ideas. Any idea is a good idea (or so the facilitator says), and people typically leave these sessions with a bunch of ideasRead more

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