Can you guess who said that “if you just listen to (customers)…they will misguide more than guide you”? Why, none other than our favourite disruptive innovation thought leader, Clayton Christensen. He explained in this technology report that customers are less articulate when assessing larger impact innovations, thus we need to be careful with how theyRead more
Blog
In his now legendary book, The Innovator’s Dilemma, Clayton Christensen wrote: “Even when leaders know intellectually that ground-breaking innovation is imperative, they find themselves investing in incremental refinements to please their most sophisticated customers, and leave themselves wide open to disruption by upstarts.” Whilst it seems like it makes sense to segment your customers or stakeholders, listen to the mostRead more
More often than not, we see a tremendous lack of consensus on what exactly classifies innovations as incremental or disruptive within and across organisations. Disruptive innovation in particular we see frequently misused. Indeed, many clients point out past examples of disruptive innovation, that actually wouldn’t be classified as disruptive in the true sense of the term.Read more
Recent research conducted by Accenture has revealed that only 18 percent of senior executives believe that their organisation’s innovation efforts are providing them with a competitive advantage. Yet, 93 percent of the surveyed executives said that the long term success of their company depended on their ability to innovate. For an organisation to achieve aRead more
How many times have you spent ages slaving over a problem that required a creative solution, only to be hit on the head with an apple which lead to an A-ha moment? Well, perhaps you weren’t hit by an apple, but no doubt you have had a similar experience. While you might have put thisRead more