There are many creativity tools that we research at Inventium that, although sound great on the surface, actually have inconsistent scientific evidence behind them. One such tool, which involves showing people surprising images such as: an Eskimo on a beach, or a hipster on the moon, or a footballer on an ice-hockey rink, has beenRead more
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In his first year of University Steve Jobs dropped out. Instead he decided to just ‘drop-in’ to calligraphy classes. Jobs learnt all about typefaces and beautiful lettering despite the fact he had no application for it. Several years later, Jobs was toiling away trying to come up with the next big thing in computers. AfterRead more
A successful outcome of an idea generation session is to have a whole stack of break-through ideas to a particular business challenge or opportunity. However, there is a common blocker we see when people get together to come up with innovative solutions. Sometimes, people have the tendency to put on their critical thinking caps prematurelyRead more