Is your idea being rejected? You might be on to something… In 1975, two years after graduating from the Rensselaer Polytechnic Institute, Steven J. Sasson invented the world’s first digital camera. It was 3.4 kg and images took 23 seconds to be captured in black and white on a cassette. When he presented his ideaRead more
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Creativity lies at the heart of innovation. One of the most popular ways to generate creative ideas is through brainstorming. Typically a lot of the emphasis in brainstorming sessions lies within the idea generation phase. The more ideas we come up with the better right? Not really. Generating a lot of creative ideas is fantastic,Read more
You’ve got an awesome idea? That’s great! I bet you can’t wait to tell everyone about it. When it comes to spreading ideas and recruiting advocates, passion and enthusiasm should never be underestimated. However, before you go telling every man and his dog about your idea, put the megaphone down and give some thought to how you will pitchRead more
Ever wondered what makes some ideas spread, and others fall flat? Some researchers at UCLA recently made a big breakthrough in understanding why some ideas spread like wildfire, and why others, well… don’t. Matthew Liebermann, a professor of Psychology, set up an experiment that exposed a group of people to several ideas while they wereRead more