I have just finished reading an excellent book called “The Four” which charts the world domination of Apple, Facebook, Amazon and Google. It’s filled with a huge number of interesting insights, too many to cover here. It is only one sentence of 10,000 buried deep in the Facebook chapter that prompts this post. The authorRead more
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Businesses live and die by the decisions that their customers (or non-customers) make each and every day. Ultimately, it’s our customers that decide whether or not our innovations are a huge success or a whopping failure. So it makes sense that when we want to identify our next big innovation success, that we first lookRead more
I’ve just realised that everything I thought I ever knew about Market Research, when it comes to testing innovation, was either flawed or is fast becoming redundant. If, like me, you have employed traditional market research approaches (i.e. concept tests, market simulation tests, focus groups, etc) to evaluate and validate your innovations, then allow meRead more
I work in the business of light bulb moments. As an Inventiologist at Inventium, I have the privilege of educating professionals about the theories and scientific principles that underlie best-practice innovation. One of my favourite parts of this role is seeing those big, light bulb ‘Aha!’ moments that occur when working with our clients. Read more
What makes a great innovation? Is it a shiny new product? An improved method of service delivery? An updated business model which sends your profit margins through the roof? The fact is, a great innovation is something new or different, that adds value to your customers. Far too often, I see organisations devote their resources (namelyRead more
I see it all the time. Organisations get fixated on an idea, which in isolation is a super cool idea, but unfortunately it doesn’t solve a real customer problem. Then the idea flops. So, how do you uncover those meaty customer needs that haven’t been adequately met by the current available options? One commonRead more
Recently I have been working with many clients to help implement a best-practice innovation process. Regardless of industry, business type, or whether they are a medium or large organisation, similar problems pop up when analysing their current innovation process. For example, a typical “front-end” pitfall is when organisations leapfrog from an innovation mission straight intoRead more