I’ve just realised that everything I thought I ever knew about Market Research, when it comes to testing innovation, was either flawed or is fast becoming redundant. If, like me, you have employed traditional market research approaches (i.e. concept tests, market simulation tests, focus groups, etc) to evaluate and validate your innovations, then allow meRead more
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A common concern that gets raised when I help clients during experimentation and prototyping in the field is, “but what if our competitors find out about what we are doing and STEAL our idea?!”. I’m always worried when I hear this type of thinking because it activates a prevention focus and a motivation to avoidRead more
You might have heard over the weekend about Google’s 20% time actually being more like 120% time – meaning the very well publicised Google perk of getting to spend 20% of your time on self-set innovation projects is actually something that you now do in your spare time (i.e. after you have finished doing yourRead more