For most organisations, when it comes to the back end of the innovation process, one of the areas where we see an enormous opportunity for improvement is at the ‘prototyping’ phase. Prototyping isn’t always about building a product prototype; rather, it is a step in the process where we test our assumptions and hypotheses before we start ‘full blown’Read more
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When deciding which ideas to back, we constantly see organisations clutching onto the belief that a solid business case is the best approach to demonstrate an idea’s merits. But using a business case as the only success indicator is super risky and is actually the LEAST effective way when it comes to breakthrough or disruptive innovationRead more