I’m pretty sure that my kids will roll their eyes and sigh deeply when I begin yet another story with the infamous words “when I was young…” Okay, so I’m not quite there yet with my story telling, but my dad is, and I have no doubt I will follow in his footsteps as he did in his father’s…
Change is nothing new and the rate of change is accelerating with every generation. Start-ups using radically new business models emerge from just about anywhere and across industries. And technological change is pushing the boundaries of our imagination and raising our expectations for every purchase decision and user experience. So, how do you keep up with all this change?
Leading the change through disruptive innovation is always a good place to start. As you work on the grand master plan, here are three things to jump-start your thinking:
- Unicorns. I’m not talking about the mythical beings, but something almost equally elusive: privately-held companies with valuations in excess of $1 billion. The Unicorn Leaderboard is a great way to get an insight into how doing things differently can pay big dividends. Pick your inspirational stories and start digging into how they built their success.
- Mega trends. This is about taking a longer-term perspective on how consumer behaviour is changing and taking inspiration from what we can observe today to help create a version of the future that fits with your organisation. Trend watchers and thought-leaders are a great source of information and inspiration.
- Remember the human. The ever-growing pervasiveness of technology means it now touches every part of our lives. So, when you are looking at how technology is shaping the future, don’t fall into the trap of looking at consumers through the lens of technology; instead, look at technology through the lens of basic human needs and wants.
Imagine the stories you could be telling your kids and grandkids one day!