Recent research out of the University of Pennsylvania has shown that people have an inbuilt bias to be scared of creative ideas. That’s right – the very ideas that most organisations are looking for, and most managers ask for – are actually being unconsciously rejected, research has found.
It is the ‘novelty’ aspect of creative ideas that people shy away from – the newness makes them feel nervous. And unfortunately, this all happens at an unconscious level.
The great thing about unconscious biases, is that once you are aware of them, you can deliberately overcompensate your thinking in the other direction. So the next time you hear a creative idea, remind yourself that creativity doesn’t need to be scary and that innovative ideas are what leads a company to grow.